Predictive Marketing Blog

How to Find Your Best Prospects Using Analytics – Part 2

It is imperative for marketers to efficiently use their advertising dollars in order to effectively reach the most likely prospects to buy their products or services in order to grow their businesses profitably. In part 1 of this series we examined a direct marketing campaign generating 17,000 sales and identified the demographic target of these …

Read More

How to Find Your Best Prospects Using Analytics – Part 1

Many Marketing departments start and stop developing their new prospect profile by using market research data from a new customer survey or analyzing their new customers with appended data to uncover buyer demographics. Advertising and marketing dollars are then aimed at the profile that isolated the variables and values containing the largest proportions of their …

Read More