Predictive Marketing Blog

How to choose from different customer acquisition strategies?

Customer acquisition is certainly the top marketing priority for most B2Cs companies and for that there are essentially two primary existing paths: 1. Broad market advertising: Newspaper/print advertising, radio, online banner ads, TV commercials … 2. Prospects List While the first one is certainly an effective medium for awareness, it is untargeted and therefore has …

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How to Find Your Best Prospects Using Analytics – Part 3

In part 1 and 2 of this series, we examined how marketers sometimes employ incorrect or sub-optimal methods to define their target market for new customer marketing campaigns. In part 1 of this series we examined a direct marketing campaign with 17,000 sales and identified the demographic target of the new customers based on a …

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