Predictive Marketing Blog

How To Attract New Consumers (Like, New-New) To Your Brand

  You certainly want to draw new people to your brand. Who doesn’t? But are you bringing in people who are new to your space, or just fighting for existing share? When it comes to acquiring new customers, the best strategy is a balanced approach across the consumer journey. Companies commonly get stuck perfecting the later stages – i.e., in the intent, purchase …

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Demystifying Predictive Marketing for Brands

The term predictive marketing can conjure up thoughts of either complicated data science or mystical fortune-telling. But it’s really not that complicated or mysterious. Prediction boils down to finding patterns in data, specifically patterns that let you calculate the likelihood of future actions or desired outcomes. For example, if you have customers who purchased a …

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