Predictive Marketing Blog

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Clickers vs Buyers: Using Predictive Marketing for Successful Digital Campaigns

Filtering and targeting can be extremely rough when you kick off your digital campaigns by putting a lot of waste into your campaign iterations, but campaigns don’t have to start out this way. Applying direct marketing-style principles can improve online advertising and help marketers paint a better picture of their customer profiles than they can …

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Reach CEO To Moderate Predictive Panel – SIIA Annual Conference

The SIIA Annual Conference and CODiE Awards is coming to the Hilton San Francisco Financial District, June 11-13, and Reach CEO Bruno Delahaye won’t just be there, he’ll be moderating a panel discussion about predictive analytics! About SIIA Through the 2018 Annual CODiE Awards, SIIA Annual engages people from around the world with globally recognized …

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The 2018 Predictive Marketing Landscape: From Manual to End-to-End Automation

Predictive analytics isn’t just for Fortune 500 companies these days. Brand marketers, at companies both big and small, are getting cozy with their data and are using it to their advantage. Yet, with so many variations in predictive analytics solutions, it’s more difficult than ever to discern which program is the best fit for your …

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Acquisition Modeling: Not Your Grandfather’s Modeling Approach

“How do I best spend my advertising dollars to maximize the success of my business?” This was the question asked by retail and advertising pioneer John Wanamaker, and it’s a question that has only grown more complex in the omni-channel, disintermediated, digital world. I began my career advertising in print media, radio and TV in …

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V12 Data Chooses Reach Analytics As Predictive Marketing Partner

After a rigorous analysis, we are excited to announce our partnership with V12 Data. An omnichannel data powerhouse and industry leader in automotive data, V12 Data chose Reach over multiple competitive vendors for their predictive marketing platform, white-labeled for V12 and their clients. V12 Data was looking to add to their predictive modeling system to …

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The ROI of Campaign Response Optimization with Predictive Marketing

As marketers, we often make the mistake of mailing too many people and often have difficulty determining how far down in our lists to market. It’s a question that we ask ourselves with every campaign, and the problem isn’t going away. Most campaigns have thin ROI margins to begin with making it far too easy …

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