Predictive Marketing Blog

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AI-Assisted Consumer Targeting 101 – Part 2: Segmenting, Wrangling and Modeling

It’s not news that modern sales and marketing teams are harnessing the power of predictive analytics and AI to stay competitive. Predictive modeling uses data to solve business problems and ensures that key insights about current and potential customers don’t go undetected. Predictive analytics is one of the hottest growth areas in marketing and many …

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Reach Analytics Launches New Response Modeling Features

At Reach Analytics, we’re heading into Spring with a bang by announcing brand new response modeling capabilities for our predictive marketing platform. The new features are now live and available for use by marketers to increase their campaign response rates. The reach predictive platform is the first offering in the market to give consumer-facing marketers …

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What Do You Think You Know about Affluent Consumers?

As America’s demographics shift, the tastes and desires of affluent buyers change as well. The number and median income of affluent buyers, defined as Americans with more than $100,000 in annual income, is growing. Both millennials and older affluent buyers are interested in buying a home in the next three years, but not a McMansion; …

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Wine Marketing: What to Do and Not Do

More than 38 billion bottles of wine find their way to shelves and consumers’ homes each year, which means you have many opportunities to reach your target market and win a coveted spot on their wine rack. Being the best producer is not enough to get you ahead, however. You have a lot of competition …

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More Brands On Board for Automated, Cloud-based Predictive Marketing

Brands that want to go after net-new customers recognize the impact of predictive marketing, customer profiling, and customer acquisition on their success. This couldn’t be more evident as Reach Analytics experiences a growing number of companies looking to its automated predictive platform. One financial brand, Middlesex Federal Savings, F.A., a full-service community bank with more …

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Insurance for the Invisible Driver

Google’s self-driving car tests have logged more than two million miles and many other companies are following suit. General Motors has predicted that autonomous vehicles could be commonplace as soon as 2020. Driverless cars are no longer just a concept; they’re about to be a part of everyday life. Insurance companies face a much different …

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Inte Q Taps Reach Analytics to Advance Customer Acquisition

When it comes to brand loyalty, Inte Q – a loyalty marketing agency – has it on lock. Their loyalty programs, CRM, and paid-tier marketing are employed by big names across multiple verticals – including Adidas, Reebok, Eileen Fisher, Complete Nutrition, Pep Boys and more. The agency is known for exceptional talent in consumer profiling …

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