Michael Green

As founder and Chairman Emeritus, Mike provides over 35 years of direct marketing database experience in managing client database solutions.

Mike started his career with Chase Manhattan Bank and then moved to a LexisNexis legal publishing subsidiary in Rochester, New York. Mike then spent 10 years with Allstate and Sears as Research Center Director for direct marketing. His client-side experience has given him the valuable perspective that the client’s primary goal is always profitable growth.

25 years ago, Mike founded DMRA. Under Mike’s leadership, DMRA evolved from a market research-based company into a leading database marketing solutions and technology organization that offers custom marketing database creation and management, data mining, and modeling technology to meet client’s marketing needs. In early 2013, DMRA joined forces with RapidBuyr to form Reach Analytics.

Mike holds a Master of Science degree from the University of Rochester, New York, and a B.S. in Business Administration from SUNY at Buffalo.

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