Marina Makarenko

VP Customer Analytics

Marina leads the Reach Analytics’ teams of analytic specialists and database administrators, ensuring the highest quality results are produced for customers. Having proficiency with both predictive analytics and Reach Analytics’ proprietary software provides Marina with the unique ability to create and deliver beyond expectations. Hundreds of models produced by the Reach Analytics team, under Marina’s direction, provide the foundation and perseverance for customers to be frontrunners within their respective industries.

Additionally, she oversees the design, build and usage of our data warehouse, housing hundreds of millions of records, including U.S. consumer demographic, financial, behavioral, and Census information.

Marina’s years of analytical experience allow her to clearly understand customers’ needs. Her vast knowledge assists customers in defining project goals, outlining of necessary processes and the development of strategic decisions – all contributing to successful outcomes.

Marina holds a MS in Automated Management Systems from the Russian State University of Oil and Gas in Moscow.

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