Predictive Marketing Blog

Reach’s Cloud Predictive Marketing Grows Significantly in 2017

2017 was a big year for marketing AI. It was the year we lifted B2C predictive marketing into the cloud and the year both consumers and marketers really got a glimpse of the potential of marketing AI in general. We’ve seen predictions that AI will transform entire industries and we’ve been warned that it could …

Read More

The Value of Predictive Targeting & Direct Mail

At Reach, we specialize in direct mail marketing and consumer targeting analysis. It’s what we do. One of the common problems in direct mail, like with many marketing tactics, is that senders aren’t accurate enough with their targeting to make campaigns successful. Mailing people unlikely to respond or make a purchase is very costly and …

Read More