Predictive Marketing Blog

Transparency In Marketing Is Knowing Who You’re Reaching

Transparency in marketing means knowing who you’re communicating with. In a digital world, it’s easy to lose track of who you’re actually marketing to, as you drown in a sea of aggregate target audiences whom you’ve been told are your ideal prospects—but are they? When I think of problems in transparency, I’m reminded of Shutterfly’s …

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Boosting Marketing Campaigns With Data Integrity

Direct mail is one of the most effective marketing channels in terms of response rates, but it also isn’t the cheapest. The most effective way to cut down on direct mail costs is to make sure that you’re mailing the right person at the right time. How Clean Are Your Mailing Lists? Unfortunately, marketing lists …

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