Predictive Marketing Blog

Acquisition Modeling: Not Your Grandfather’s Modeling Approach

“How do I best spend my advertising dollars to maximize the success of my business?” This was the question asked by retail and advertising pioneer John Wanamaker, and it’s a question that has only grown more complex in the omni-channel, disintermediated, digital world. I began my career advertising in print media, radio and TV in …

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V12 Data Chooses Reach Analytics As Predictive Marketing Partner

After a rigorous analysis, we are excited to announce our partnership with V12 Data. An omnichannel data powerhouse and industry leader in automotive data, V12 Data chose Reach over multiple competitive vendors for their predictive marketing platform, white-labeled for V12 and their clients. V12 Data was looking to add to their predictive modeling system to …

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The ROI of Campaign Response Optimization with Predictive Marketing

As marketers, we often make the mistake of mailing too many people and often have difficulty determining how far down in our lists to market. It’s a question that we ask ourselves with every campaign, and the problem isn’t going away. Most campaigns have thin ROI margins to begin with making it far too easy …

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