Predictive Marketing Blog

Clickers vs Buyers: Using Predictive Marketing for Successful Digital Campaigns

Filtering and targeting can be extremely rough when you kick off your digital campaigns by putting a lot of waste into your campaign iterations, but campaigns don’t have to start out this way. Applying direct marketing-style principles can improve online advertising and help marketers paint a better picture of their customer profiles than they can …

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Reach CEO To Moderate Predictive Panel – SIIA Annual Conference

The SIIA Annual Conference and CODiE Awards is coming to the Hilton San Francisco Financial District, June 11-13, and Reach CEO Bruno Delahaye won’t just be there, he’ll be moderating a panel discussion about predictive analytics! About SIIA Through the 2018 Annual CODiE Awards, SIIA Annual engages people from around the world with globally recognized …

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