Predictive Marketing Blog

The Predictive Marketer’s Dilemma: Customer Acquisition or Response Optimization?

Modern marketers know that predictive analytics fuels growth. Research shows that over $100 billion will be spent on AI and predictive globally, across all industries, by 2025, but how can marketers be sure they’re maximizing their campaign success with the right predictive strategy? What if your next best customer isn’t a ‘net-new’ prospect? It happens …

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Clickers vs Buyers: Using Predictive Marketing for Successful Digital Campaigns

Filtering and targeting can be extremely rough when you kick off your digital campaigns by putting a lot of waste into your campaign iterations, but campaigns don’t have to start out this way. Applying direct marketing-style principles can improve online advertising and help marketers paint a better picture of their customer profiles than they can …

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Reach CEO To Moderate Predictive Panel – SIIA Annual Conference

The SIIA Annual Conference and CODiE Awards is coming to the Hilton San Francisco Financial District, June 11-13, and Reach CEO Bruno Delahaye won’t just be there, he’ll be moderating a panel discussion about predictive analytics! About SIIA Through the 2018 Annual CODiE Awards, SIIA Annual engages people from around the world with globally recognized …

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