Predictive Marketing Blog

Evaluating Marketing List Performance: The Implications of Merge-Purge

Say you want to run a customer acquisition campaign. You’ve done the song and dance before: you gather lists from various sources – filtered, univariate, modeled, etc – you put them into the system, and at some point you have to look at how much the lists overlap and give priorities – marketers call it …

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How To Improve Customer Acquisition with Multi-Touch Marketing Campaigns

How many times do you contact net-new prospects when you run a customer acquisition campaign? We’ve seen that marketers tend to choose one-touch campaigns when they run net-new prospecting. Yet, with over 25 years of net-new customer acquisition experience our data shows that net-new prospects respond better to multi-touch campaigns than they do to single-touch …

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