Predictive Marketing Blog

Posts in: Uncategorized

Reach’s Cloud Predictive Marketing Grows Significantly in 2017

2017 was a big year for marketing AI. It was the year we lifted B2C predictive marketing into the cloud and the year both consumers and marketers really got a glimpse of the potential of marketing AI in general. We’ve seen predictions that AI will transform entire industries and we’ve been warned that it could …

Read More

The Value of Predictive Targeting & Direct Mail

At Reach, we specialize in direct mail marketing and consumer targeting analysis. It’s what we do. One of the common problems in direct mail, like with many marketing tactics, is that senders aren’t accurate enough with their targeting to make campaigns successful. Mailing people unlikely to respond or make a purchase is very costly and …

Read More

AI-Assisted Consumer Targeting 101 – Part 2: Segmenting, Wrangling and Modeling

It’s not news that modern sales and marketing teams are harnessing the power of predictive analytics and AI to stay competitive. Predictive modeling uses data to solve business problems and ensures that key insights about current and potential customers don’t go undetected. Predictive analytics is one of the hottest growth areas in marketing and many …

Read More

Reach Analytics Launches New Response Modeling Features

At Reach Analytics, we’re heading into Spring with a bang by announcing brand new response modeling capabilities for our predictive marketing platform. The new features are now live and available for use by marketers to increase their campaign response rates. The reach predictive platform is the first offering in the market to give consumer-facing marketers …

Read More

What Do You Think You Know about Affluent Consumers?

As America’s demographics shift, the tastes and desires of affluent buyers change as well. The number and median income of affluent buyers, defined as Americans with more than $100,000 in annual income, is growing. Both millennials and older affluent buyers are interested in buying a home in the next three years, but not a McMansion; …

Read More

Wine Marketing: What to Do and Not Do

More than 38 billion bottles of wine find their way to shelves and consumers’ homes each year, which means you have many opportunities to reach your target market and win a coveted spot on their wine rack. Being the best producer is not enough to get you ahead, however. You have a lot of competition …

Read More