Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing CloudAugust 02, 2018
This morning, we are happy to announce that our Predictive Marketing Cloud has hit a major data milestone, having scored over 20 billion leads and counting and leading to an increase in campaign targeting of 55% on average with an increase in campaign ROI from 3-10X.
Our predictive cloud offers brands and agencies the ability to create predictive profiles of customers and prospects in minutes, and automates the entire predictive marketing process from end-to-end.
Our VP of Marketing, Ben, said:
“Customers come to us because they need a platform that will help find actual buyers, not just a list of filtered names that may or may not become a customer. Our cloud wades through billions of data points and provides instant predictive analysis so marketers can take action. They get a richer profile of existing customers and learn who else, out in the crowd, is most likely to want to buy their product.”
In addition to scoring over 20 billion leads, the Reach predictive marketing platform can build thousands of models per day, significantly increasing the effectiveness of smart marketers by reducing their reliance on manual data science. With over 100 million leads provided since only 2017, the Reach platform is the leading cloud-based provider of predictive consumer targeting data.
On this milestone, our VP of Engineering, Chandra, says:
“The problem isn’t having all the data, everyone has piles of data now. It’s how you make it useful. Our cloud platform analyzes the data so marketers know who to target based on machine learning and predictive modeling.”
Users of the predictive cloud can simply upload a list of names and physical or email addresses, and the platform cleans, households, de-dupes, and appends the data in minutes. This allows marketers to input past campaign results, build models, get customer and responder profiles, and access top prospects or responders in a couple of minutes from scratch.
Designed specifically for marketers in customer acquisition and retention, the Reach Analytics predictive marketing platform lets consumer marketers uncover insights about their customers and find prospects faster, easier and more accurately than ever before.