Predictive Marketing Blog

Reach CEO To Moderate Predictive Panel – SIIA Annual Conference

The SIIA Annual Conference and CODiE Awards is coming to the Hilton San Francisco Financial District, June 11-13, and Reach CEO Bruno Delahaye won’t just be there, he’ll be moderating a panel discussion about predictive analytics!

About SIIA
Through the 2018 Annual CODiE Awards, SIIA Annual engages people from around the world with globally recognized speakers, interactive strategy sessions, and the best products and services in the business, information and education technology industries.

Technology innovations have created strong demands on technology businesses and pressures are rising rapidly. With the demands, comes great opportunities for members, which is why the 2018 SIIA Annual Conference will focus on growth and success, how to zero in on priorities, reevaluate products and processes, and maintain a customer driven culture.

Bruno will moderate “Predictive Analytics – What is it? And Why Does it Matter?” on June 12th at 11:55 AM. Joining him, will be panelists from Salesforce Einstein, Flutura Decision Sciences & Analytics, Spyglaz, and Mindprint Learning.

The panel will discuss how predictive analytics uses techniques from data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data and make predictions about the future across industries and identifying future outcomes based on historical data.

About Bruno
Bruno Delahaye brings a proven track record of growth at highly innovative companies based on 15 years of experience in software coupled with deep expertise in predictive analytics, data mining and CRM applications. Prior to joining Reach Analytics as CEO, Bruno served as VP of Sales at SAP, where he headed up the global predictive analytics software team across the North America and Latin America regions. Bruno has also held various senior management roles at KXEN (acquired by SAP in 2013) both in the U.S. and in Europe.

Earlier in his career, Bruno managed the database and marketing department and data mining technology of Urban Science in London, where he was responsible for analytics across Europe.

Bruno has earned an Executive MBA from HEC School of Management, a postgraduate degree (DEA) in Economics Methods from University EVE / ENSAE, and a Masters in Quantitative Methods from Paris IX Dauphine University.

See You There!
Are you going to be at SIIA Annual next week? Make sure that you stop by Bruno’s panel and say hi, find us on social for event coverage, and tweet at us to let us know your thoughts about predictive analytics and its influence over unknown future events and marketing.

We’ll see you there!