Predictive Marketing
Resources

Learn more about how to profile existing customers,
increasing net-new customer acquisition,
and increase campaigns response rates.

White Paper

Using Predictive Marketing for Successful Digital Campaigns

Filtering and targeting can be tough when you kick off your digital campaigns by putting a lot of waste into your campaign iterations, but ...

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White Paper

Improving Net-New Customer Acquisition With Artificial Intelligence

For years, the status quo has been marketers picking targeting criteria based on anecdotal evidence, or often using some basic analytics...

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Case Study

Ducks Unlimited Uses Predictive Targeting To Win Back Past Members

Ducks Unlimited, the world's largest waterfowl and wetlands conservation organization, improved their lapsed member reactivation...

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White Paper

The ROI of Campaign Response Optimization With Predictive Marketing

As marketers, we often make the mistake of mailing too many people and often have difficulty determining how far down our lists to market...

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Case Study

Insurance Company Reduces Customer Churn Rate With Predictive Marketing

When a leading provider of supplemental accident, health and life insurance products wanted to decrease client policy churn, they turned to...

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Video

Easy Onboarding to the Reach Predictive Marketing Platform

Learn how to make look-alike and response models in a snap with Reach's user=friendly predictive marketing platform.

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Video

White Label With Reach

Learn how to get all the power and speed of the Reach predictive cloud, but using your own house data as part of a predictive offering for your clients, unique to your organization.

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Case Study

Print Agency Outperforms Mass Saturation Campaigns With Targeted Direct Mail

AI-assisted consumer targeting helps award-winning agency acquire new investors for their client...

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Case Study

Top Insurance Agency Wins Back Customers With Predictive Targeting

A major national insurance agency improved their lapsed customer reactivation campaigns with predictive marketing...

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White Paper

End-to-End Predictive Marketing

Reach's self-service predictive marketing platform gives you best-in-class wrangling, algorithmic modeling and visual reporting in minutes...

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Case Study

GrowFit Boosts Customer Acquisition With Targeted Omni-Channel Campaign

When GrowFit, a children’s physical education brand, wanted to grow their business...

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White Paper

Improving Direct Mail Campaigns With Reach Integrity

A scary thought for any direct marketing professional is the fact that marketing lists can contain upwards of 30% ghost records...

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Video

Suppression Modeling with Reach

Learn how to use response models to suppress your least-likely responders from your next marketing campaign.

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Video

Reach for Agencies

See how Reach is providing AI-assisted consumer marketing and how agencies are benefiting from it.

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Case Study

Donor Acquisition Campaigns Improve 30X, Using AI-Assisted Consumer Targeting

When two not-for-profit organizations wanted to improve their donor acquisition initiatives...

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Infographic

The Ins and Outs of Advanced Response Modeling

Discover the how response modeling AI works to identify who will respond to your campaigns.

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Video

The Reach Predictive Cloud Overview

See how to acquire more customers with Reach's self-service platform.

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Video

Response Modeling with Reach

Learn to identify the people most likely to respond to your future marketing campaigns.

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Case Study

Health Insurance Company Increases Social Conversion To Sale By 2000%

When a healthcare insurance technology company wanted to generate better conversions for a...

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Case Study

Top 10 Private Bank Increases Customer Acquition by 39%

The wealth management division of a top-ranked private U.S. bank sought to increase its rate of customer acquisition. The bank turned to Reach...

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Case Study

How to Acquire New Luxury Customers

When a top purveyor of high-end linens was planning catalogue and email campaigns they turned to Reach Analytics to acquire new customers...

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White Paper

Myths of Predictive Marketing

The term predictive marketing can conjure up thoughts of either complicated data science or mystical fortune-telling. But it is really not that...

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