Ducks Unlimited Uses Predictive Targeting To Win Back Past Members
WHAT YOU'LL LEARN
- Improved lapsed member reactivation marketing with predictive targeting.
- Built multiple predictive models based on acquisition source to identify differences in lapsed member behavior.
- Identified lapsed members most and least likely to respond to reactivation campaigns.
- Increased response rates of members up to 2X and reduced cost to reacquire.