Ducks Unlimited Uses Predictive Targeting To Win Back Past Members

WHAT YOU'LL LEARN

  • Improved lapsed member reactivation marketing with predictive targeting.
  • Built multiple predictive models based on acquisition source to identify differences in lapsed member behavior.
  • Identified lapsed members most and least likely to respond to reactivation campaigns.
  • Increased response rates of members up to 2X and reduced cost to reacquire.

Case Study

Ducks Unlimited Uses Predictive Targeting To Win Back Past Members

WHAT YOU'LL LEARN